Central India's Biggest Marketing Fest

Until next time!

About Us

Utsaha- central India’s biggest marketing fest- is one of the most awaited events in the B school calendar. We have grown from an idea to understand rural consumer behavior with active support and projects from government, corporate houses, institutes and SMEs. Traditionally, we have been an event dedicated to marketing research that gain insights from rural market population. However, this year, things will be different.


- Highlights -

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Embrace knowledge and experience from one of the best marketing minds of our country.


Urban Utsaha

Marketing Research to gain hidden insights from the urban population.

- Clients -

To play, press and hold the enter key. To stop, release the enter key.

- Testimonials -

"Central India's largest marketing research fest, UTSAHA, has completed 10 glorious years and the credit goes to the enthusiastic and dedicated participants who believe in taking up challenges and solving problems—even in the rural areas.


Last year’s marketing fest was a huge success, and I believe that with the unstinted passion of the spearheading team this year as well, the Digital Utsaha would be a grand affair.


I wish the UTSAHA and UMMEED team all the very best and look forward to their achieving greater accolades."   


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Prof. Himanshu Rai

Director, IIM Indore


Jhilmil Anurag, Overall Coordinator

Utsaha is a fest with a purpose – beautifully blending both fun and learning. Our unique initiatives demonstrate that success doesn’t depend on the medium but our creativity, sensitivity, and adaptability to changing times. With the same zest and enthusiasm, we will strive to drive Utsaha 2021 to a new and better version.


Pragya Mittal, Overall Coordinator

Utsaha is a celebration of both, the intricacies involved in an Indian festival, and the sheer hard work it brings onto the table as it develops valuable marketing insights for its corporate projects. This year, we as a team, are committed to growing, learning, and delivering the best, whilst preserving its legacy.

- Coordinators' Speaks -