Utsaha- central India’s biggest marketing fest- is one of the most awaited events in the B school calendar. We have grown from an idea to understand rural consumer behavior with active support and projects from government, corporate houses, institutes and SMEs. Traditionally, we have been an event dedicated to marketing research that gain insights from rural market population. However, this year, things will be different.
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"Central India's largest marketing research fest, UTSAHA, has completed 10 glorious years and the credit goes to the enthusiastic and dedicated participants who believe in taking up challenges and solving problems—even in the rural areas.
Last year’s marketing fest was a huge success, and I believe that with the unstinted passion of the spearheading team this year as well, the Digital Utsaha would be a grand affair.
I wish the UTSAHA and UMMEED team all the very best and look forward to their achieving greater accolades."
WHAT PEOPLE SAY
Prof. Himanshu Rai
Director, IIM Indore