Utsaha- central India’s biggest marketing fest- is one of the most awaited events in the B school calendar. We have grown from an idea to understand rural consumer behavior with active support and projects from government, corporate houses, institutes and SMEs. Traditionally, we have been an event dedicated to marketing research that gain insights from rural market population.

Vanshika Singhal Gupta
Overall Coordinator

Utsaha, the largest marketing fest in India, derives its meaning from the value it creates as a marketing event, binding urban and rural India together. It strives to combine the enjoyable and challenging aspects of work at once through thoughtful marketing workshops and worthwhile research activities. This year too, the team is ready to face all the challenges and be the best version of itself.

Aditya Koche
Overall Coordinator

Utsaha is best described as a fest full of interesting and engaging activities. The team has been developing fresh, original concepts every year to satisfy the business requirements of our corporate clients in a dynamic world and to provide workshop participants with enlightening experiences. Acknowledging the higher expectations and even higher zeal for this year, we will endeavour to strengthen the tradition of the yearly marketing festival.