Central India's Biggest Marketing Fest
Rural - 7-9th Nov.
Urban - 28-30th Oct.
Utsaha- central India’s biggest marketing fest- is one of the most awaited events in the B school calendar. We have grown from an idea to understand rural consumer behavior with active support and projects from government, corporate houses, institutes and SMEs. Traditionally, we have been an event dedicated to marketing research that gain insights from rural market population.
- Highlights -
- Clients -
- Testimonials -
"I am grateful to the team for the efforts they have put in. They have been very creative in channelizing their marketing festival to get thoughtful insights into consumer behaviour in our industry.
Smallest inferences such as that for the willingness to pay for a particular pack, preferred flavour or be it the importance suggested for ATL Branding have given us food for thought.
Lastly, even with respect to existing well-known brands, this report could be fruitful to improve our messaging when it comes to ATL activities."
- Coordinators' Speaks -
Vanshika Singhal Gupta
Utsaha, the largest marketing fest in India, derives its meaning from the value it creates as a marketing event, binding urban and rural India together. It strives to combine the enjoyable and challenging aspects of work at once through thoughtful marketing workshops and worthwhile research activities. This year too, the team is ready to face all the challenges and be the best version of itself.
Utsaha is best described as a fest full of interesting and engaging activities. The team has been developing fresh, original concepts every year to satisfy the business requirements of our corporate clients in a dynamic world and to provide workshop participants with enlightening experiences. Acknowledging the higher expectations and even higher zeal for this year, we will endeavour to strengthen the tradition of the yearly marketing festival.