Utsaha 2021

Central India's Biggest Marketing Fest




About Us

Utsaha- central India’s biggest marketing fest- is one of the most awaited events in the B school calendar. We have grown from an idea to understand rural consumer behavior with active support and projects from government, corporate houses, institutes and SMEs. Traditionally, we have been an event dedicated to marketing research that gain insights from rural market population. However, this year, things will be different.

- Highlights -

2020-07-26 11.13.30 1.jpg


Embrace knowledge and experience from one of the best marketing minds of our country.


Urban Utsaha

Marketing Research to gain hidden insights from the urban population.

- Clients -

To play, press and hold the enter key. To stop, release the enter key.

- Testimonials -

Rohit Sonker, Overall Coordinator

Over the years we have had a stellar footprint of generating rich customer insights for our partners. Given the unprecedented circumstances this year, we will carry this legacy forward by digitizing our market research initiatives & uphold our standards of professional research.

Amandeep Prasad, Overall Coordinator

If you don’t believe you are the best, you will never achieve all that you are capable of. And with this belief, we strive in the direction of making Utsaha successful amid these testing times.

"Central India's largest marketing research fest, UTSAHA, has completed 10 glorious years and the credit goes to the enthusiastic and dedicated participants who believe in taking up challenges and solving problems—even in the rural areas.


Last year’s marketing fest was a huge success, and I believe that with the unstinted passion of the spearheading team this year as well, the Digital Utsaha would be a grand affair.


I wish the UTSAHA and UMMEED team all the very best and look forward to their achieving greater accolades."   


Prof. Himanshu Rai

Director, IIM Indore

- Team Testimonials -