Timeline

Research Objective

Collect Primary & Secondary research objectives. Freeze objectives and deliverables.

Concept

Design

Share research methodology and quentionnaire with company. Design games and events.

Execution

Primary research conducted in Janapav Kutti for 2 days.

Analysis

Analysis of collected data using relevant market research tools and techniques

Integrated

Report

Complete research report with details of methodology, findings, raw data, statistical analysis and insights.

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Bull's eye

Rural Utsaha

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Workshop stage mirrored

Urban Utsaha

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- SKILLS AND EXPERTISE -

  • Advanced Selling Skills & Sales Management

  • Qualitative Marketing Research

  • Business to Business Marketing

  • Advanced Marketing Research with SPSS

  • Brand Management

  • Rural Marketing

  • Key

    Account Management

  • Sales

    And Management

  • Retail Management Strategy

  • Consumer Behaviour

  • FMCG Marketing

Prep done right

What We Do

GAMIFICATION

Data collection using unique games makes the entire process of survey more engaging and fun filled. The process further eliminates bias by securing responses in a natural setting.

SYNDICATED REPORTS

Unlike the client-custom projects taken up by the team, these reports provide an industry wide data overview in the form of reports, presentations or raw data.

MARKERTING WORKSHOP

Experts from the marketing arena are invited to train, advise and interact with the students from colleges across Indore in a myriad of topics related to marketing and market research.

DISGUISED MARKET RESEARCH

We work towards providing organisations with valuable insights to cater to their marketing research problems through unbiased methods of data collection. Covering both urban and rural masses we promise distinguished reports.

- GOING FORWARD -

Utsaha 2020

MARKETING FEST

IIM INDORE

© 2021 by Utsaha IIM Indore

Contact

For more information about the fest, feel free to share your queires with us.

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