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ASSOCIATIONS

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PROJECTS

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Annual responses

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FOOTFALL

Timeline

Research Objective

Collect Primary & Secondary research objectives. Freeze objectives and deliverables.

Execution

 

Primary research conducted in Janapav Kutti for 2 days.

 

Integrated

Report

Complete research report with details of methodology, findings, raw data, statistical analysis and insights.

Concept

Design

Share research methodology and questionnaire with the company. Design games and events.

 

Analysis

 

Analysis of collected data using relevant market research tools and techniques

 

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Rural Utsaha

An amalgamation of colours and festivities at the event of Kartik Poornima. Rural Utsaha takes place at the village of Janapav Kutti during the festival mela.

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Urban Utsaha

Urban Utsaha  happens during Navatri  festival  near Rajwada, Indore. Utsaha organises a small stall during this festival  for  conducting disguised marketing.

- SKILLS AND EXPERTISE -

  • Advanced Selling Skills & Sales Management

  • Qualitative Marketing Research

  • Business to Business Marketing

  • Advanced Marketing Research with SPSS

  • Brand Management

  • Rural Marketing

  • Key

    Account Management

  • Sales

    And Management

  • Retail Management Strategy

  • Consumer Behaviour

  • FMCG Marketing

Prep done right

What We Do

GAMIFICATION

Data collection using unique games makes the entire process of the survey more engaging and fun-filled. The process further eliminates bias by securing responses in a natural setting.

SYNDICATED REPORTS

Unlike the client-custom projects taken up by the team, these reports provide an industry-wide data overview in the form of reports, presentations or raw data.

MARKERTING WORKSHOP

Experts from the marketing arena are invited to train, advise and interact with the students from colleges across Indore in a myriad of topics related to marketing and market research.

DISGUISED MARKET RESEARCH

We work towards providing organisations with valuable insights to cater to their marketing research problems through unbiased methods of data collection. Covering both urban and rural masses we promise distinguished reports.

- GOING FORWARD -

COMING SOON

Utsaha 2020

MARKETING FEST

IIM INDORE

© 2021 by Utsaha IIM Indore

Contact

For more information about the fest, feel free to share your queires with us.

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