Collect Primary & Secondary research objectives. Freeze objectives and deliverables.
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Execution
Primary research conducted in Janapav Kutti for 2 days.
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Integrated
Report
Complete research report with details of methodology, findings, raw data, statistical analysis and insights.
Concept
Design
Share research methodology and questionnaire with the company. Design games and events.
Analysis
Analysis of collected data using relevant market research tools and techniques
Rural Utsaha
An amalgamation of colours and festivities at the event of Kartik Poornima. Rural Utsaha takes place at the village of Janapav Kutti during the festival mela.
Urban Utsaha
Urban Utsaha happens during Navatri festival near Rajwada, Indore. Utsaha organises a small stall during this festival for conducting disguised marketing.
- SKILLS AND EXPERTISE -
Advanced Selling Skills & Sales Management
Qualitative Marketing Research
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Business to Business Marketing
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Advanced Marketing Research with SPSS
Brand Management
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Rural Marketing
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Key
Account Management
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Sales
And Management
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Retail Management Strategy
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Consumer Behaviour
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FMCG Marketing
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What We Do
GAMIFICATION
Data collection using unique games makes the entire process of the survey more engaging and fun-filled. The process further eliminates bias by securing responses in a natural setting.
SYNDICATED REPORTS
Unlike the client-custom projects taken up by the team, these reports provide an industry-wide data overview in the form of reports, presentations or raw data.
MARKERTING WORKSHOP
Experts from the marketing arena are invited to train, advise and interact with the students from colleges across Indore in a myriad of topics related to marketing and market research.
DISGUISED MARKET RESEARCH
We work towards providing organisations with valuable insights to cater to their marketing research problems through unbiased methods of data collection. Covering both urban and rural masses we promise distinguished reports.
